Copywriting

Copywriting tips and techniques.

Don’t tell it like it isn’t Don’t tell it like it isn’t

Accentuate the positive, eliminate the negative?

Sell on features, not benefits Sell on features, not benefits

Sometimes, the old adage about benefits v features just doesn’t apply.

It’s OK to sell things It’s OK to sell things

It’s time for the New Honesty.

7 reasons copywriters should blog 7 reasons copywriters should blog

Blogging is a great way to develop your skills and grow your business.

Hear your copy with Text to Speech Hear your copy with Text to Speech

How to use Apple’s Text to Speech function to hear your words out loud.

Writing an honest FAQ Writing an honest FAQ

On developing an FAQ that actually addresses readers’ concerns.

Best poster ever Best poster ever

An audacious branding coup analysed.

Cleaning up the Chip Shop Cleaning up the Chip Shop

How the Chip Shop Awards could avoid any further batterings.

Why grammar matters Why grammar matters

Why it’s worth knowing the rules of grammar, even if you plan to break them.