Copywriting

Copywriting tips and techniques.

Too much information? Too much information?

Should copywriters immerse themselves in information, or is ignorance a strength?
You are a storyteller… sometimes You are a storyteller… sometimes

‘Storytelling’ as a description is overused, but that doesn’t meant storytelling is dead.

Four big marketing illusions Four big marketing illusions

Four proven cognitive biases that distort our view of customers.

Would better copy get your vote? Would better copy get your vote?

Could election signs benefit from having more of a message?
Stories are waiting Stories are waiting

How an ad for Eurostar uses the mechanics of story to brilliant effect.

Write again. Write better Write again. Write better

You can only do your best writing if you embrace rewriting.

The colour of sound The colour of sound

A synaesthetic creative concept for Beats Solo from R/GA.
What really makes a good story? What really makes a good story?

Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?
The consumer is your husband The consumer is your husband

The lack of female creatives is bad news commercially as well as morally.