Copywriting

Copywriting tips and techniques.

Put some rhythm in your copy Put some rhythm in your copy

A few ideas for improving the pace and cadence of your copywriting.

Copywriting lessons from Mad Men Copywriting lessons from Mad Men

A great infographic from Copy Hackers on the copywriting wisdom of Don Draper.

How to deal with copywriting feedback How to deal with copywriting feedback

Some thoughts on how to deal with client feedback on your copywriting.
The illustrated copywriter’s dictionary The illustrated copywriter’s dictionary

A handy guide to over 50 of the copywriter’s most trusted friends.

How to become a freelance copywriter How to become a freelance copywriter

A guide to becoming a freelance copywriter in the UK market.

Sell on benefits, but which ones? Sell on benefits, but which ones?

The benefits that seem most obvious aren’t always the most powerful.

Why Ed Miliband needs a new story Why Ed Miliband needs a new story

Language is the window on the soul, and Labour’s is shut tight.

A world without ads A world without ads

What would life be like if advertising didn’t exist?
No-one buys alone No-one buys alone

Psychologists picture us making decisions alone, but we hear many other voices when we decide to buy.