Copywriting

Copywriting tips and techniques.

Are copywriters liars? Are copywriters liars?

Are copywriters really paid to lie?

The mistake is the message The mistake is the message

Donald Trump uses mistakes in English as communicative tools. Should brands be doing the same?
Will a machine replace me? Will a machine replace me?

For the moment, AI can’t touch a human writer. But could that change?
Why you need an older copywriter Why you need an older copywriter

By ignoring older copywriters’ life experience, marketers could be neglecting their most lucrative prospects.
Why copywriting is undervalued Why copywriting is undervalued

Is copywriting seen as less valuable than design? And what can copywriters do about it?
Thirteen devilishly persuasive copywriting techniques Thirteen devilishly persuasive copywriting techniques

Forget the engagement and bring the manipulation with these thirteen killer techniques.

Butlin’s copywriting review Butlin’s copywriting review

A copywriting tour round the holiday park at Butlin’s Skegness.

Say what you’re selling Say what you’re selling

If you want to close a sale, first explain what you’re actually selling.

The danger of simple ideas The danger of simple ideas

Marketers love to keep it simple, but is that always the right approach?