Copywriters can provide invaluable aid to entrepreneurs, helping them to clarify new products or propositions through the discipline required for copywriting.

Copywriting is the optimum use of language to promote or persuade.

Are rules made to be broken? When it comes to grammar, some are, and some aren’t.

Some of the things you might look for in a copywriter can’t necessarily be quantified or analysed, but still might make a big difference to your bottom line.

For freelance copywriters, recording telephone conversations is a great way to capture the client’s thoughts while letting the conversation flow freely.

Although we know that some stimulants aid creativity, we avoid them – and many more innocuous things too – in the workplace.

All good copywriting needs to communicate benefits if it is to reach customers effectively.

‘Blank page syndrome’ is frustrating and depressing. Fortunately, there are plenty of practical ways to break through writer’s block. Here are ten of our favourites.

On the difference between ‘that’ and ‘which’.