Are deliberately clunky and unusual slogans more memorable?

Should marketing taglines be based on news headlines?

Generating empathy means gently alluding to shared ideas or experiences – not corporate boasting.

Experienced writers can teach you a lot. But so can inexperienced ones.

Sometimes, striking the right tone of voice is about deciding who you care about – and who you don’t.

Poets have got a lot to teach copywriters.

Could copywriting use the techniques of hypnosis and NLP to persuade the reader?

You’d be surprised what jobs freelance copywriters have had – and what a positive difference it makes to their copywriting.

The astonishingly unorthodox packaging used by Kiehl’s is a lesson in how and when long copy can add major impact.