Posts about defining and promoting brands with words.
Leo Burnett’s campaign for Rice Krispies Squares works by breaking all the rules.
A review of Sainsbury’s slogans, from ‘Quality perfect, prices lower’ through to ‘Live well for less’.
Why do brands affect values that don’t reflect reality?
Brand Melody™ promises to reconnect human branding with product, culture, people and the human networks they create and inhabit.
Before you approach customers, you should know the particular value and benefit you offer them.
Affection for unlikely brands shows that the real driving force behind them is customer experience, not marketing.
Are deliberately clunky and unusual slogans more memorable?
A post tracing the evolution of the ABC website over the last eight years.
Marketers are just as prone to flawed decision-making as everyone else. This post looks at the way in which some common cognitive biases affect marketing decisions.
It’s all lies
