Posts about defining and promoting brands with words.
Trigger warning: bum-wiping.
Brand tone of voice is a blend of the writer’s voice and the client’s. So who really owns it?
Apparently the consumer, like traditional marketing, is dead. Or is she?
My thoughts on the Norfolk & Norwich Festival rebrand, which went to an agency from Colchester.
Is marketing bad for us, and our society?
Why does so little advertising target older people effectively?
On the copywriting and branding opportunities presented by a multilingual culture.
On the impossibility of true engagement.
Steve Jobs made Apple in his own image: secretive, focused, brilliant. What will it do without him?
Scrunch, fold or cringe?
