Exaggeration is the default mode of expression for a lot of copywriting. Is there a better way?
SOPA threatens to curtail our digital freedoms. But are those freedoms really worth having anyway?
How inconsistent tone of voice on a hotel menu gives the wrong impression.
On the copywriting and branding opportunities presented by a multilingual culture.
Why I wouldn’t have chosen ‘What a Wonderful World’ for David Attenborough to recite.
On the impossibility of true engagement.
An infographic about infographics. (Not a serious one.)
How to turn promises into compromises.
Social sites like Twitter have a built-in bias towards larger networks, and positive sentiment. But is that really healthy?
Buy this, it’s perfect
