Blogging is a special kind of writing, and one that shouldn’t be outsourced.
A look at John Lewis’ Christmas ad for 2012.
Is Apple’s star about to fall, or can it sustain its amazing success?
In which I overreact, badly, to the perceived sexism of an HP Sauce ad.
In which I spend over 2000 words analysing five slogans. Ironically.
A round of three ice-cold errors from the current Stella Artois poster campaign.
Choosing between different slogans can alter the whole strategy of a campaign.
An infographic summarising some key copywriting ideas and techniques.
On the parallels between copywriting and parenting.
Why you should write your own blog
