Copywriting for sale Copywriting for sale

On the copywriting possibilities of ‘for sale’ signs.

On running and copywriting On running and copywriting

Running can be a powerful aid to writing.

I am a copywriter I am a copywriter

A graphic on what it means to be a copywriter.

Scrunch, fold or cringe? Scrunch, fold or cringe?

Trigger warning: bum-wiping.

An honest look at content marketing An honest look at content marketing

A clear-eyed look at what it takes to climb the content mountain.

Chip Shop Awards entries 2013 Chip Shop Awards entries 2013

My four entries for the Chip Shop Awards 2013.

Meat-free messages Meat-free messages

How Quorn markets its meat-free mince by avoiding the ‘vegetarian’ angle.

How to value content as an asset How to value content as an asset

Content creation is often regarded as a marketing overhead.

A sprinkling of seasonal songs A sprinkling of seasonal songs

Ten Christmas songs – some I like, and a few I don’t…