Often, the best copywriting ideas are the simplest. But it takes courage to use them

A few thoughts on how the Twitter and Facebook of today might morph into the friendlier, more integrated real-time social media of tomorrow.

‘Blank page syndrome’ is frustrating and depressing. Fortunately, there are plenty of practical ways to break through writer’s block. Here are ten of our favourites.

On the difference between ‘that’ and ‘which’.

Politicians appeal to our instinct for balance with their change agendas. As a marketer or copywriter, you can do the same thing.

Although it’s tempting to case the net wide when seeking attention, what you really need is relevant attention – attention from potentially interested readers.

Sometimes, those involved in marketing campaigns (both buyers and providers) get lost in a sort of creative love-in, congratulating themselves on a great job and forgetting the core aim.

A common pitfall of copywriting is to focus on the product itself, or the company selling it. Instead, effective copywriting focuses on the customer.

The pain of deleting your precious words can be intense. But it’s also essential.