• iOS users (iPhone, iPad, iPod Touch): Due to the limitations of iOS, the image on this page is too large to be shown in Safari. Please click straight through to the PDF, which you can view online or save to iBooks for easier viewing, including the facility to zoom in.

• Click graphic to view/download PDF.
• Free to reproduce, but please link to this page or www.abccopywriting.com.
• This infographic has been used as a teaching resource at Bath Spa University, Temple University (Philadelphia) and Arizona State University.

Tags: infographics